By Linda Forrest
In this round-up, I’d like to highlight where to find examples of good PR campaigns, as well as cautionary tales on what not to do.
The Good
Bulldog Reporter has a feature called Winning PR Campaigns that highlights recent successful campaigns.
PRWeek highlights successful campaigns every week, like this recent Seventh Generation feature (subscription required).
Sadly, it seems an attempt to launch a Good Pitch Blog was unsuccessful. The “cobbler’s kids who have no shoes” anecdote rings true – we’re too busy getting good publicity for our clients to promote the good work we’re doing, to highlight our own successes.
The Bad
As any savvy PR person knows, the BadPitchBlog is one place where you don’t want your work to show up. It’s entertaining, to be sure, but also terrifying that these practitioners are sullying our industry’s reputation in this fashion.
PRdisasters.com operates under a similar mandate.
Another PR firm has been collecting what it sees as the biggest 15 corporate PR mistakes of the last decade. There are some doozies.
And here’s some advice on what to do if a PR disaster strikes.
