By Danny Sullivan
Today, over on SearchEngineWatch, Marty Weintraub posted an interesting comment warning marketing chiefs against creating “an IT marketing fiefdom”.
His point is that just because your IT guys do the techie stuff, doesn’t mean they should be the ones in charge of search engine marketing.
“In too many cases, you’re wasting loads of money on elaborate systems with no vision; well-installed machines absent timeless marketing principles; and fiefdoms of executive elves who need some basic training in SEO 101.”
Marty’s advice can be applied even more broadly in certain cases. I’m thinking of those entrepreneurial gear heads who start technology companies and feel they can do it all themselves, including marketing. In most cases, a very bad idea.
