By inmedia
Late yesterday, Gawker purported to spill the beans on the secret to all good PR: a sandwich. The post’s author espoused the virtues of buying reporters lunch and building a face-to-face relationship, and that truly that face time is the secret to all good PR. While I won’t object to the value that’s derived from face-to-face meetings and relationships built, it’s a lot easier said than done when your key media targets are not just around the corner and able to meet up for lunch but instead are part of the global media marketplace, reporting from places as far afield as Hong Kong, Australia, the Netherlands, or throughout the U.S. as do some of our key targets for our clients. If we are truly talking to the correct targets and bringing them the components of our client’s story that they need and want, it’s that intersection of interest that results in positive coverage, not whether we’ve broken bread with the reporter.
