Building dynamic media centers

• April 01, 2008

By Linda Forrest

I’ve had some informative back and forth with one of our commentors about the requirement that a company’s online media center be dynamic, and this opinion was certainly reinforced by a story in this morning’s Daily Dog Bulldog Reporter newsletter. A survey of journalists shows they’re accessing audio and video clips in online newsrooms more than ever before. When we launched the i-LIMB Hand for Touch Bionics, we knew that video would play an important role in telling the story of the world’s first commercially available bionic hand, as it’s such a visual story. Perhaps more of our clients should incorporate this element into their PR campaigns and web sites, as our client Singletouch has done on its site.

The statistic that 97% of the more than 400 respondents surveyed highlighted the importance of accessing company background shows that even if you plan to incorporate different media elements into your site, the ultimate requirement of your online newsroom is to provide the basic materials to the media in manner that’s easy to understand and access.