By Danny Sullivan
I’ve written a couple of posts recently about social networking and its link to PR, but its growth in this area was firmly driven home to than by a recent conversation with a reporter at a leading US trade magazine.
We were discussing a client and the relative merits of the company’s position as an expert source for future articles, and she indicated that we should join her LinkedIn group. She went on to explain that her first stop when looking for information for a story these days is now to poll her LinkedIn buddies. And what’s more, it really seems to work for her – usually getting a range of responses, allowing her to pick and choose the best ones to follow up on.
If ever we wanted proof that social networking is here to stay, then surely this is it. Only by providing true value to professionals in their day-to-day work can the phenomenon be expected to succeed, and this is a perfect example of such value being achieved.
