By Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are MarketingSherpa, Fast Company, MarketingProfs, SocialTimes, and Jeremiah Owyang.
Content marketing: 3 tips from the trenches
Short and sweet, MarketingSherpa provides three content marketing gems in this post.
How to tell if your rebranding is a house of cards
When it comes to rebranding, it’s easy to get caught up in the visualization and forget the foundational elements required to build an enduring success. Here’s how two companies did it right — and the 13 telltale signs that your rebranding is nothing more than ephemera.
6 reasons journalists make awesome marketing professionals
The worlds of marketing and journalism are converging with content marketing. Here’s why one journalist-turned-marketer thinks marketing professionals should consider hiring journalists when recruiting talent.
The best times to post to Facebook, Twitter, Google+ and other social networks
When it comes to social media marketing you want to make sure you get the most out of each and every single post you make in terms of reach. One of the best ways to maximize the reach of your social media posts is by understanding the best (and worst) times of day to share content. Surprisingly, this time differs from site to site, but Social Caffeine’s got you covered with an infographic that lays out the best and worst times to post on Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Breakdown: corporate social media team
The purpose of this post is to be a living document and industry reference on the topic of social media teams, as part of Jeremiah Owyang’s ongoing coverage of corporate social media programs.
