The Register reports today that Google’s philanthropic arm will invest tens of millions of dollars in renewable energy.
“Cheap renewable energy is not only critical for the environment but also vital for economic development in many places where there is limited affordable energy of any kind,” Google co-founder Sergey Brin said.
In true tongue-in-cheek Register fashion, the reporter notes, “Google’s founders believe the firm’s experience in data centres and bot-vs-bot advertising mean this relatively small investment will nonetheless overturn the established energy economy in short order.”
What used to be a safe haven from the reach of internet advertisers has finally crumbled under the pressure. The BBC reports Adobe has signed a deal with Yahoo! that will see dynamic adverts being displayed in online PDF documents.
“Dynamic adverts can be changed for particular audiences or rotated to make sure that a particular user never sees the same advertisement twice.”
Thankfully, “The advertisements will not appear if the PDF document is printed.”
Bloomberg, a provider of business and financial news, is a regular target for us for our clients who are looking to communicate their business stories and successes. Wondering what is it really like at the head office of this media giant in New York? The company lampoons itself and the popular TV show “The Office” in this clip created for the Financial Writers Association’s “Financial Follies,” presented earlier this month.
eWeek just published an article about companies that are using wikis to share and manage knowledge. According to the article, “Wikis’ flexibility and versatility make the technology a potential solution for an array of business requirements. From bare-bones content collaboration to Web-based project management, wikis can adapt to the team requirements of many organizations.”
There has been a trend emerging with online content in the past months: sites that had previously allowed only paid subscribers to access full content have opened access to everyone. The latest site to do so is the Wall Street Journal. It’s exciting as technology marketers to see the content that results from our efforts available to the general public, increasing the reach and value of media coverage on these sites. Increasingly users are using search engines to find solution providers and hitting roadblocks when they landed at subscription sites. Now, the promotional value of editorial pieces will bear fruit as more than just the first paragraph is viewable. On the downside, as a consumer, it’s going to mean watching more advertisements as the revenue model changes from subscription-based to advertising-based. Still, the increased visibility for the companies featured in the content is a good thing from this marketer’s perspective.
eWeek just published an article about companies that are using wikis to share and manage knowledge. According to the article, “Wikis’ flexibility and versatility make the technology a potential solution for an array of business requirements. From bare-bones content collaboration to Web-based project management, wikis can adapt to the team requirements of many organizations.”
