By Leo Valiquette
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are MarketingProfs, TechVibes, Forbes, Inc. and Dan Barker.
What’s next in marketing: 29 bold predictions for 2013
MarketingProfs’ Veronica Maria Jarski makes the rounds to find out what we should expect in 2013. We of course are particularly pleased by the prediction that content marketing will continue to gain prominence this year. However, there is a diversity of ideas in her article and we will leave it to you, gentle reader, to decide which are insightful and visionary or just so much buzz word-ridden bombast.
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This is the 10th article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.
By Leo Valiquette and John Hill
They say the world is more connected than it’s ever been. You can push software to a global audience with the tap of a key, and serve customers worldwide from a desk in your living room.
Of course, the trade-off is that it’s loud out there. You’re immediately competing with the world, and you’ve got to be disciplined, dedicated or clever to be heard. So how do you go about building a market in a new country when you haven’t got millions of dollars to throw at it?
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By Leo Valiquette
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are TechCrunch, Polaris Venture Partners, Pando Daily, Gust and MarketingSherpa.
Median angel deal size rises as startups look for more runway amid a series A bottleneck
TechCrunch’s Kim-Mai Cutler writes about how the median size of angel deals rose to $640,000 in the third quarter of last year – a five-quarter high – as startups looked for more runway amid a bottleneck for Series A rounds. Silicon Valley Bank partnered with data company CB Insights and the Angel Resource Institute to survey different angel groups about activity in the fall of last year.
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By Leo Valiquette
Back in the day when I worked as a business journalist and sparred with “those PR people” for a living, I did, on more than one occasion, run afoul of a source or a business that I was writing about.
This is simply par for the course. I’ve always said that a journalist isn’t keeping their foot on the gas if they don’t receive a demand letter from someone’s lawyer every now and again.
Sometime ago, Francis wrote about how the interview’s never over. But in these examples, it’s clear that missteps can easily occur even when both interviewer and interviewee agree that the microphone is still on.
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By Leo Valiquette
Though we took our usual holiday break in December, we still covered a lot of ground on the blog during the month. Scotland’s startup scene, the unintended consequences of Canada’s Scientific Research and Experimental Development tax credit program, and practical pointers for handing off a content marketing program were among the many topics we covered.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
Dec. 5: It’s that time again to put life and work in perspective, by Leo Valiquette
Dec. 12: Don’t spit your PR effort into the wind, by Leo Valiquette
Dec. 6: SR&ED and the law of unintended consequences, by Francis Moran
Dec. 20: Is this my very last blog post?, by Francis Moran
Dec. 3: Lessons from Project Glass: Why embracing technology is not optional, by Megan Totka
Dec. 17: Commercializing research in Scotland, by Maurice Smith
Dec. 4: Top 10 questions every strategic communicator should ask, by Caroline Kealey
Dec. 10: Apple versus Samsung: Samsung’s ‘out’ to escape infringement, by David French
Dec. 11: A timely post about succession planning in content marketing, by Alexandra Reid
Dec. 13: Content is the sun around which all else revolves, by Francis Moran
Dec. 19: Businesses must think like publishers, says C.C. Chapman, by Alexandra Reid
Dec. 18: Data mining, DNA or otherwise, no substitute for real customer dialogue, by Leo Valiquette
By Leo Valiquette
