By Alexandra Reid
We are bringing you our roundup a little earlier than usual this month because we will be celebrating Canada Day early next week when this post would otherwise be published.
We covered a lot of ground this month on our blog, from RIM to training your boss, tribal marketing to productivity tips. We even launched content marketing as a new service offering.
In case you missed any of our posts, here’s a handy roundup:
June 6: Getting the marketing right at an event product launch by Francis Moran and Alexandra Reid
June 14: Putting Ottawa’s puzzle together by Leo Valiquette
June 18: Balancing investment, Minimum Viable Product, and time to market by Peter Hanschke
June 20: Training your new boss by Francis Moran and Leo Valiquette
And on a related note…
In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from June, as ranked by the enthusiasm of our readers:
June 4: Why RIM could and should bounce back: Mobile needs to innovate by Jesse Rodgers
June 5: Levering the power of teamwork to drive a successful content marketing program by Alexandra Reid
June 11: The evolution of branding and advertising by Rob Woyzbun
June 26: Ottawa entrepreneur Scott Annan comments on the relaunch of Mercury Grove by Alexandra Reid
June 12: Content marketing tips: SEO implications for rebroadcast articles by Alexandra Reid
June 7: We launch new content marketing service offering by Alexandra Reid
June 19: 10 questions B2B companies should ask before selecting a content marketing service provider by Alexandra Reid
June 27: 7 ways to stay sane and productive by Leo Valiquette
June 21: PR people really are dead and mindless sheep by Francis Moran
June 8: Is it spring time for venture capital in Canada? by Francis Moran
June 13: Product marketing vs. brand marketing: Separate your product or separate your users? by Ken Rosen
June 25: Tribal marketing for ‘Generation Me’ by Bob Bailly
June 28: Why is there a lighthouse on your brochure? by Francis Moran
June 22: Social Media Breakfast Ottawa: Digital measurement and consumer understanding by Alexandra Reid
Image: Michel Z Binden
By Alexandra Reid
As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are MarketingSherpa, MarketingProfs, Business2Community, Entrepreneur Stories, PC Advisor, and Wired.
Content marketing: 21 ideas for planning, creating, and leveraging content from your webinars
Webinars can help your content marketing and audience-building efforts. They are great tools to use in the complex sales cycle, including nurturing and generating leads. In a recent webinar with ReadyTalk, MECLABS’ presenters Todd Lebo and Daniel Burstein shared 21 ideas with the audience to plan, create and leverage webinars, including segmentation, repurposing content and multichannel marketing.
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By Peter Hanschke
I was a panelist at the latest Agile Ottawa meeting where we discussed our experiences with the process and concepts of Eric Ries‘ lean startup methodology. Today, I will share some of the points I made during the discussions.
By the time I got to reading Eric’s book, I was well on my way to using and advising clients and my employers on many of his teachings. Even though he focuses on startups, the principles in general are applicable to larger companies that need to bring new products to market with little investment. Note that larger companies have other challenges to successfully introduce new products quickly with little investment — Clayton Christensen‘s book The Innovator’s Dilemma does a good job of outlining these challenges.
The area I want to focus on is the balance between investment, Minimum Viable Product (MVP), and time to market.
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By Leo Valiquette
In early May, I blogged about the need for everyone in the National Capital Region involved with getting technology to market to check their baggage at the door and work together for the common good.
It was a post sparked by my recent discussions with various entrepreneurs and other economic stakeholders at a time when the newly minted Invest Ottawa was getting its house in order and engaging in a long-overdue dialogue with the business community.
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By Francis Moran
When the Canadian federal government announced in its April budget that it would be kicking up $400 million to help increase private sector investments in early-stage risk capital and to support the creation of large-scale venture capital funds led by the private sector, I figured it wouldn’t take long before someone stepped up to tell the feds what to do with the three quarters of that pot of money that wasn’t earmarked for the Business Development Bank of Canada.
First past the post with its recommendation was the Canadian Advanced Technology Alliance, or CATA Alliance, which this past week issued a well-reasoned report that examined and rejected three possible models for doling out the new money before making the case for Canada adopting what has generally become known as the Israeli, or “Yozma-inspired,” approach. The model would see the BDC — which is essentially the government’s own venture capital arm anyway — manage a competitive RFP process to select Canadian or international VC firms, or groups of firms, that would act as general partners for new funds. Those GPs would then recruit additional limited partners who would match or better the government’s contribution to create new funds of at least $200 million each.
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We are bringing you our roundup a little earlier than usual this month because we will be celebrating Canada Day early next week when this post would otherwise be published.
