By Leo Valiquette
We were back at full steam last month after a welcome holiday break in December. In addition to our usual counsel about effective and strategic marketing practices, we featured guest posts on topics ranging from the ongoing patent battle between Apple and Samsung to regional economic development, how music affects the brain and the future of venture capital in Canada. There was even something about bootleggers, smugglers and a certain big football game.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
Jan. 8: Five new year’s resolutions all marketers must adopt, by Francis Moran
Jan. 15: The revitalization of the Canadian venture capital sector, by Chris Arsenault
Jan. 16: Let me wave my magical content wand, by Tara Hunt
Jan. 29: It takes more than bricks and mortar to build a regional economy, by Denzil Doyle
Jan. 22: A primer on strategic thinking, by Caroline Kealey
Jan. 09: When the cat’s already out of the bag …, by Leo Valiquette
Jan. 30: Bananatag discovers the marketing power of good press, by Fiona Campbell
Jan. 21: Music and the brain, by Bob Bailly
Jan. 14: Making the business case, face to face, by Leo Valiquette and John Hill
Jan. 04: First-time entrepreneurs: There are big ideas, and then there are doable ideas, by Alexandra Reid
Jan. 28: Do you know what your customer actually wants?, by Maurice Smith
Jan. 24: Customer service must be a deliberate strategy, by Francis Moran
Jan. 23: Brand marketing that is inspired, but not imitative, by Leo Valiquette
Jan. 10: It takes a village … to succeed in social media, by Megan Totka
Jan. 31: Super Bowl weekend: That time of year when a marketer’s fancy turns to thoughts of…advertising?, by Francis Moran
Jan. 17: A year in the life of bringing technology to market, by Francis Moran
Jan. 02: Apple vs. Samsung: U.S. Patent Office – Challenges to patent validity, by David French
Jan. 03: Holiday lessons for anyone trying to get their tech to market, by Leo Valiquette
Image: The Printable Calendar
By Daylin Mantyka
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are ventureburn, Marketo, 451 Marketing, Silicon Valley Business Journal, and Startup Professional Musings.
Series A crunch blah blah… Get over it. Learn from Africa’s example
Michelle Atagana talks about the Series A Crunch and whether or not it applies to the African Venture Capital scene. She goes on to say that the so-called crunch might even be good for Silicon Valley.
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By Leo Valiquette
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are MarketingProfs, TechVibes, Forbes, Inc. and Dan Barker.
What’s next in marketing: 29 bold predictions for 2013
MarketingProfs’ Veronica Maria Jarski makes the rounds to find out what we should expect in 2013. We of course are particularly pleased by the prediction that content marketing will continue to gain prominence this year. However, there is a diversity of ideas in her article and we will leave it to you, gentle reader, to decide which are insightful and visionary or just so much buzz word-ridden bombast.
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By Francis Moran
This is a word cloud of the more than 200 blog posts we published here in 2012. In one fell swoop, it graphically illustrates our preoccupations over the past year, the subject matter we returned to time and again as we looked at the unique challenges of bringing technology to market.
Not surprisingly, the most frequently mentioned word — and by a significant margin — in all our content last year was”marketing.” We are, after all, marketing strategists, and we created this blog as a resource where technology companies, both startups and more established ventures, could find solid counsel on how to master this mix of art and science. This will continue to be our main focus this coming year.
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By Tara Hunt
It usually starts something like this:
“Hey! Everyone I know is on Instagram! We should start an Instagram for the company!”
The suggestion in itself isn’t wrong, per se; it’s just not made with much of an understanding of how these social platforms work. It takes less than five minutes to set up an Instagram account (if you have an iPhone or an Android device). That’s the simple part. But then the real work begins.
People who rarely use social networks love platforms … even when they, themselves, admit to not having enough time to use them. That’s pretty much what they see: Platforms and the numbers. “Why aren’t we on Pinterest/Foursquare/Tumblr/Google+/You Tube/Instagram/etc?” they’ll ask. They’ll tell you about all sorts of other companies that have set up multiple accounts on multiple platforms and how they read about it on Mashable. They’ll hint at being concerned about your expertise or ability to execute because you haven’t created accounts everywhere. They may even say, “It takes five minutes to set it up!”
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By Leo Valiquette
