By Francis Moran
If there’s one thing more difficult than persuading technology company executives they need a well-researched, well-funded, coherent and integrated marketing strategy, it’s persuading them to stick to that strategy.
Now, I’m not saying that course corrections aren’t in order as market winds buffet and blow. But in the main, once a strategy has been properly developed, persistent and steady adherence to the objectives, messaging and tactics it sets out is essential if the company is to arrive at its desired destination — more leads, higher sales and improved revenue and profit.
Read More
This is the next commentary from guest blogger John Craig, a veteran of commercializing mobile technologies. We welcome your feedback.
By John Craig
On Oct. 17, the Government Technology Exhibition and Conference (GTEC) honoured some of the best innovations in government technology at the municipal, provincial and federal levels. Our client, the City of Calgary, was runner-up in the Transforming the Business of Government category for the iPhone application we developed for the city’s 2010 municipal election.
What was notable about the event was the number of honourees who were involved in mobile projects. The City of Mississauga won a gold medal for its MiWay mobile website for public transportation and the Ontario government’s OSAP group was also an honoree for its mobile application.
Read More
This is the first article in a continuing monthly series that will chronicle the growth path of Genevolve Vision Diagnostics, a life sciences startup based in Albuquerque, NM that is commercializing cutting edge genetic research to develop new diagnostic tests and gene therapies for colour blindness.
By Francis Moran and Leo Valiquette
When a startup’s underlying intellectual property has already been hailed by Time Magazine as one of the year’s top 10 scientific discoveries, it may foster the perception that the road to commercial success is already assured. But president and CEO Matt Lemelin and the team at Genevolve Vision Diagnostics have learned that a great discovery is only the beginning of a long and challenging journey.
“We are creating a new market with an advanced technology that many said was not possible,” Lemelin said. “We’ve been labeled as pioneers, a term that concerns me ever since I heard a seasoned veteran state ‘pioneers get slaughtered, settlers prosper.’”
Read More
This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.
By Bob Bailly
In my last post we looked at research that suggests there may be a darker side to our growing reliance on technology. The brain development of our “digital natives” may even be negatively affected by continued exposure and use of video and computer applications. But is this truly the case?
Barbara Arrowsmith Young struggled with dyslexia while growing up and had difficulties with problem solving and visual and auditory memory. Finding connections between things, such as the relationship between the big hand and the little hand on a clock, was impossible. However, she also had areas of brilliance. Tests done later in life proved that her auditory and visual memory was in the 99th percentile and her frontal lobes were exceptionally developed, giving her a driven, dogged quality. She learned enough tricks to compensate for her difficulties and went on to study psychology in university.
Read More
This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.
By Bob Bailly
Do you ever wonder, as I often do, if there is a dark side to modern video and digital technology? If we are indeed creatures of our animal evolution, then is our technology becoming harmful to our bodies, or, more particularly, our brains? If you work for a technology-driven company, are there unintended psychological consequences arising from what you do?
UCLA-based neuroscientist Gary Small and his author wife Gigi Vorgan think so. They say exposure to technology is actually changing the human brain, and these changes are especially pronounced in young people who have grown up with computers – what they refer to as “Digital Natives.” And their research has some far reaching implications for parents, educators and young people themselves as new media technologies become more and more pervasive.
Using functional MRI scanning to monitor brain activity of subjects, two groups of subjects – those with lots of experience using the Internet, and those who had little to no experience with computers – were asked to perform a simple Google search.
Read More
By Francis Moran
