By Hailley Griffis
Last month’s lineup featured great posts that shattered common myths about how your brain functionality affects sales and marketing and whether or not your software demo may be killing your sales. We looked at worst practices in the world of social media marketing (and how to avoid them), as well as how to pitch an investor slide by slide. Most notably, our website was redesigned and we are happy to present to you the new and improved layout. Let us know what you think!
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
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By Hailley Griffis
We’ve rounded up some of the best posts we came across this week. Today we’re looking at the justification for online marketing and some tips for implementing a real-time marketing strategy. One of our favourite topics is customer service, and we’ll take a look at four excellent examples of using Twitter for that purpose. Finally, we’re finishing up today by looking at Gmail’s new Promotions tabs and how that affects e-mail marketing. We grabbed this week’s articles from Bdaily, 1to1Media, SocialMediaExaminer and Time Business.
Is online marketing just a waste of time?
There are many things that a business should consider before jumping into online marketing. Vicki Stone outlines some of the questions that should be asked beforehand. The most sound advice requires a business to look at their customers’ current habits to figure out whether or not online marketing raises the right kind of awareness they are seeking. Though most of the time, when it’s done correctly and there are clear goals for your online marketing efforts, it’s absolutely worth the effort.
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By Bob Bailly
As a self professed science nerd my study of choice over the last decade has been neuroscience, so much so that I’ve built a consulting practice centered on a notion that we can improve our selling success by incorporating its scientific findings.
This field of study has been called neuromarketing, but others, like Robert Schiller, have also linked these concepts to their own fields of interest. He writes:
“Neuroscience – the science of how the brain, that physical organ inside one’s head, really works – is beginning to change the way we think about how people make decisions. These findings will inevitably change the way we think about how economies function. In short, we are at the dawn of ‘neuroeconomics.’
“Efforts to link neuroscience to economics have occurred mostly in just the last few years, and the growth of neuroeconomics is still in its early stages. But its nascence follows a pattern: revolutions in science tend to come from completely unexpected places. A field of science can turn barren if no fundamentally new approaches to research are on the horizon. Scholars can become so trapped in their methods – in the language and assumptions of the accepted approach to their discipline – that their research becomes repetitive or trivial.”
Whether you feel neuromarketing, neuroeconomic or even neuropolitical thought is appropriate, here are some ideas you might want consider if you’re in the business of selling technological products or services.
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By Hailley Griffis
The great article roundup this week focuses on excellent content marketing posts, as well as a hint of what the future will bring. Forbes, ClickThrough and Search Engine Watch touch on content marketing, some intriguing case studies, the importance of storytelling, and the quantity vs. quality debate. Finally, a futuristic piece on SocialMediaExaminer looks at six of the biggest marketing trends to watch for in 2013 and why they are so important.
Content marketing: A playbook
Christa Carone offers takeaways from big brands that are really succeeding with content marketing. Some of the key elements she writes about are knowing the purpose of your content marketing, as well as making sure that the content is relevant. She stresses the importance of setting expectations and changing your angle if you aren’t reaching them.
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This is the next entry in our “Best of” series, in which we venture deep into the vault to replay blog opinion and insight that has withstood the test of time. Today’s post hails from May 2009. We welcome your feedback.
By Francis Moran
I was interviewed a few weeks back by the Ottawa Business Journal for a piece on marketing through a downturn. While a good bit of what I had to say did make it into the article, I thought it would be useful to expand on my thinking here. So, here are my 10 tips for marketing through a downturn.
1. Do as much marketing as you can afford
We’ve written a lot about the merit of maintaining your marketing spend through an economic downturn. There is still business to be written, markets to be taken and customers to be won. And a downturn, when many of your competitors may well be going quiet, often represents an unprecedented opportunity to grab a much larger share of voice.
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