By Daylin Mantyka 
Compliments of the folks over at Duct Tape Marketing, Marketo, Social Media Explorer, and Fast Company, this week’s roundup is marketing heavy with a little bit of entrepreneurship.
First up, why a mission statement is critical for content marketing, followed by lessons learned from a seasoned marketing VP. Third, we’ve got some advice on measuring the impact of social media and conclude with two articles on entrepreneurship.
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By Hailley Griffis
This week’s article roundup is all about marketing, courtesy of Huffington Post, CopyBlogger, Forbes and ClickZ.
First up, why marketing campaigns are bound to failure and the mistakes you might be making. Next, we see the importance of providing relevant content to your audience and look at the winning difference this content can provide. We follow that with the lessons one founder learned going from the corporate world to the startup world and how he has improved his marketing. Finally a very detailed post goes over how to create an inbound marketing strategy.
Why your marketing campaigns are destined to fail
Jun Loayza is very familiar with the classic mistakes a lot of marketers make. Drawing on the hundreds of marketing campaigns he has implemented, Loayza recaps what he’s learned from his failures. The first is being too focused on traffic, and not giving enough thought to conversion. He then talks about properly pitching the product and whether or not people can talk about you with ease. Read More
By Hailley Griffis
This week’s article round-up starts off with more great pieces about entrepreneurship and startups. First, we have a post from Entrepreneur that talks about why right now is the perfect time to be an entrepreneur and a post in the Huffington Post’s Small Business section all about startup hiring and more specifically, the kind of people that you do not want working at a startup. We picked up some great marketing stories this week as well. In the Social Media Explorer, we found an article that talks about the incredible fragmentation of the online marketing world, why that is a problem, and how to fix it so that your online media is gaining as much traction as possible. Finally, in Small Business Trends, we read a great piece all about how to make sure your marketing efforts don’t come across as a sales pitch. Hope you enjoy our weekly roundup, let us know what you think in the comments.
3 reasons it’s the perfect time to be an entrepreneur
Just today, Jim Joseph published an article talking about why right now is the perfect time to be an entrepreneur. And it’s true, never before has there been so much collective support in favour of startups and entrepreneurs. This is beneficial for everyone because startups are the backbone of the economy, and with so much support, startups are much more likely to succeed. The last point that Joseph makes adresses social media as an important and accessible tool for startups to use in order to propel their marketing efforts
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By Hailley Griffis
Last month’s lineup featured dueling posts from Francis Moran and Leo Valiquette about Ottawa’s future innovation complex and how the thing just needs to get done. And as always, we had excellent content from our associates and contributors on effective and engaging presentations, getting an app to market, entrepreneurship, and marketing and customer service lessons that are universal.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
August 14: Ottawa’s new innovation complex needs lots of parking. And maybe a few other things, too, by Francis Moran
August 08: Ottawa’s proposed innovation complex suffers Ottawa’s familiar inferiority complex, by Francis Moran
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By Hailley Griffis
In this week’s roundup, we explore how PR agencies are in fact not dead, and why digital marketing is more than just social media (and other misconceptions.) In addition, we focus on startups, with reads that look at the top ways startups screw up and a few red flags when pitching to investors. This week’s articles come from Spin Sucks, Fourth Source, Wamda and Forbes.
Don’t die PR agencies, what the recent Google changes really mean
Gini Dietrich replies with a resounding “no” to the idea that Google has just killed PR agencies, or news releases, with its new update. If you consider PR to be purely news releases then you need to get back to the media relations that were actually supposed to be happening, where you build a relationship with journalists and reporters, call them and then pitch an idea after that.
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