By inmedia
ITWorld Canada has put together what it considers the country’s 10 top bloggers on the subject of technology. If you’re looking to add to your blogroll, perhaps some of these will be of interest to you.
A shout-out is in order to our favourite Ottawa blogger Alec Saunders, who made the list at No. 7. (We blame Alec for getting us into this.)
By inmedia
Wired has announced that it will be releasing a style manual exclusively for web journalism, addressing the etiquette and ownership issues that aren’t covered by traditional style guides like the Chicago Manual of Style. The line between journalism and blogging, something we have long considered a fiction, becomes even more blurred.
By Linda Forrest
Today on MediaBistro, I was directed to a piece on Portfolio‘s web site that talks about WashingtonPost.com‘s tinkering with its links on several microsites to enable instant pop-ups of additional data on mouse rollover that doesn’t necessitate leaving the site. This is nothing new to those of us familiar with WordPress blogs as the Snap feature currently used on this site and others does the same thing. Some grumblings in the media about the glut of interactive content on online news sites fly in the face of the theory I introduced yesterday in my post about online news and the process being the product. Is this indicative of a widespread dislike for too much dynamic content or a holdover of viewing the new media with old media sensibilities, the very point of the Buzz Machine article that spawned yesterday’s post?
By Linda Forrest
I read an interesting blog post today at Buzz Machine on the changing nature of the media. The post illustrates that news, unlike in the print-only days, has mutated online such that it’s a collaborative endeavour best summed up by the following Marshall McLuhan-esque line from the article, “In print, the process leads to a product. Online, the process is the product.”
The post has a number of charts and diagrams to help illustrate this point and it did get me thinking with the axiom that with online media, the process is the product. Indeed, since I began my career in media relations close to a decade ago, generating media coverage has changed considerably. It used to be that this was a clearly defined process and that once the article had been published, that was that. Now, with the organic nature of the web, a variety of other voices can be added to the piece in the form of comments, opinions, corrections, links, and any other range of inputs.
Well-known technology blogger Om Malik stated a month ago, “I have often said that the real value of blogs lies in the intelligence embedded in the comments.” and perhaps it is fair to extend this to online news as well – the news isn’t in the news itself in the traditional sense, but in the conversations that it starts and the resultant collaborative coverage as a whole. If indeed this is true, the challenge then becomes managing one’s brand and messaging as other inputs raise their voices and add to the conversation.
By inmedia
In case you missed any of these posts the first time around, here’s a roundup of everything we published this month.
Francis
India a challenging but promising market, entrepreneurs hear
inmedia’s “Team iPhone” triggers productivity crash
It’s easy building green
Danny
Do social networking sites play a role in B2B PR?
Tools are great, but they can’t do PR!
Checking out the Scottish Technology Showcase
Top business mags embrace social networking
Linda
Bulldog Reporter weighs in about online newsrooms
Best practices for your online newsroom
Providing the media with the tools they need to cover your company
Database maintenance
Components of an integrated PR program: Media monitoring
Jill
When and how to inquire about editorial calendar opportunities
inmedia
Not all journalists are angry
Major publisher of technology media titles declares bankruptcy
Peter Kemball
2008 Canadian budget a boon for entrepreneurs
