By Leo Valiquette
Last month’s content lineup featured great posts that shattered common myths about finding and defining a customer base and how to market an app, as well as insights on securing a patent and recognizing a great CEO. We also looked at the genius of Audi’s Spock vs. Spock ad campaign and some of the weak links in Canada’s commercialization ecosystem. And of course, there was plenty of sage advice for neuromarketers and strategists alike.
In case you missed any of it, here is a handy recap of our posts, as ranked by the enthusiasm of our readers:
May 13: The marketing genius of Audi’s Spock vs. Spock, by Leo Valiquette
May 15: Design by committee is just plain wrong, by Francis Moran
May 27: The third way that government can, and must, support Made-in-Canada tech, by Leo Valiquette
May 21: Why shouldn’t it be made in Canada?, by Leo Valiquette
May 07: If you’re so afraid of spilling the beans that no one knows you have any …, by Leo Valiquette
May 02: Startup Canada Communities seeks to build regional economies ‘from the inside out’, by Francis Moran
May 23: ‘Everyone’ is not your customer, by Francis Moran
May 09: 6 small business statistics that may surprise you, by Brent Barnhart, Chamber of Commerce
May 08: Accelerator metrics in Canada (or anywhere), by Jesse Rodgers
May 14: The business of evolution: We’re not as clever as we think we are, by Bob Bailly
May 16: Fiction: Media relations is ‘free advertising’, by Francis Moran
May 30: To sponsor or not to sponsor: 6 questions to consider, by Leo Valiquette
May 22: So you’ve developed an app … now how do you market it?, by Peter Hanschke
May 28: Selling an invention to a patent examiner, by David French
May 29: Everyone has competition, by Francis Moran
May 06: Peeling away the layers of a great CEO, by Denzil Doyle
Image: May 2013 Calendar Printable
By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Memeburn, Marketo, Ventureburn and Convince and Convert.
7 habits of highly successful cloud-based medium businesses
Riaan Pietersen looks at medium-sized businesses and talks about how they are no longer asking whether or not they should transfer to the cloud, but asking how to transfer. He reviews seven steps for switching to the cloud while gaining additional functionality and productivity.
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By Hailley Griffis
Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Under30CEO, Marketo Marketing Blog, Fast Company and Memeburn.
Tech Startup High Flyers: Israel, India and Brazil
Under30CEO takes a good look at Brazil, India and Israel, three of the most important tech hubs in the world outside of Silicon Valley. Thanks to the specialties they have already developed and their population bases of digital consumers, they are coming up with some incredible and innovative new technology.
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By Peter Hanschke
Welcome to the fourth post in my journey to build and launch an iPhone app. The last post tackled the intersection of product management, user experience and implementation – how they are separate but yet related. In this post I’m going to talk about the marketing of my iPhone app.
Let’s get one thing clear right off the top: Mobile app stores are NOT marketing vehicles. With the unbelievable number of apps in these stores there is no way you can make yourself heard. During the early days, using the app store as a marketing vehicle was possible, but now with tens of thousands of apps to choose from this is close to impossible.
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By Francis Moran
I love working with young technology companies, and that’s part of the reason I volunteer as a mentor at startup accelerators like Montreal’s Founder Fuel. I was there yesterday, putting on a session I do for each cohort that teaches these budding entrepreneurs a framework for the strategic planning of their marketing function.
I was reminded yesterday of a conversation I had with a Founder Fuel CEO a couple of cohorts ago. It was just a few days before Demo Day, that high-pressure moment when each cohort company presents its investment proposition to a room full of angel and VC investors. I had been working with the CEO on his messaging for his investor deck, and the revised deck he was reviewing with me and another mentor reflected some of that work.
Then the other mentor said, “You know, this is too high level. Half the people in the room aren’t going to understand what you’re talking about.”
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