By Tony Bailetti
Entrepreneurs need access to the knowledge, approaches, methods, and tools they require to globalize their startups early and rapidly.
For the purpose of this series, globalization refers to the process by which a company meets the needs of a global market, one which integrates many formerly domestic markets including the company’s home market. A global market is the result of nation-states breaking down barriers to international trade, shifts to market economies, mobility of talent and capital, and advances in transportation, information, and communications technology.
Read More
By Francis Moran
There’s been a growing amount of attention paid recently to the surge in interest by startups in working on enterprise-grade products and services rather than the quick-to-market consumer and web applications that for so long seemed to dominate pitch contests, accelerator program cohorts and media attention.
“Enterprise is getting sexy,” Kevin Rose of Google Ventures said recently. Bernard Lunn has done a 180 on his 10-year-old requiem for enterprise software, saying it didn’t die, it just went into a coma from which it is now recovering. Enterprises, Lunn said, “cannot simply empower every employee with consumer web type tools and hope they all pull together to grow the profits.” Our own Jesse Rodgers wrote earlier this week about the allure of building enterprise products, saying that opportunities in the enterprise are being driven by the BYOD movement that is requiring IT departments to deliver better tools, a higher expectation of a better user experience than that delivered by stodgy old enterprise software, and an easing of the once-onerous burden associated with the enterprise sale.
Read More
By Jesse Rodgers
There is no doubt that enterprise software is currently in fashion.
That’s because in enterprise software there are big problems, bigger data, and bigger budgets where you don’t need to find millions or even thousands of customers to build a business.
Take Workday, for example, that is estimated to have $500 million in ‘bookings this year’ on just 310 customers.
I see three key things that are currently driving opportunity in this space:
Read More
By Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are StartupCFO, Harvard Business Review, Content Marketing Institute, MarketingSherpa, Forbes, and Fast Company.
How customers evaluate your product
If you sell to B2B customers then you know how hard it is to get that purchase order. It goes without saying that it helps to put yourself in the shoes of your prospective customer to try and see how they perceive your company and product. What would their concerns be? How would they go about evaluating this opportunity? Mark MacLeod shares a valuable framework for determining how customers think about a startup’s product.
Read More
By Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Forbes, Financial Post, iNova Capital, Inc., TechCrunch, MediaPost and Canadian Business.
Steve Blank’s most audacious guerilla marketing stunts
Author John Greathouse speaks with Steve Blank — professor, thought leader, author and leader within the Lean Startup Movement — to share his wily and creative feats as a creative marketing entrepreneur.
Read More
By Tony Bailetti
