By Linda Forrest
It’s a busy few weeks for inmedia, as our managing partner, Francis Moran, and several clients attend various conferences and trade shows. I expect Francis will write a blog post about his adventures at these events upon his return.
I plan to write next week about whether the tradeshow, a marketing program element that has taken a hit in the past few years due to both the increased adoption of technology and the struggling economy, is back. Just anecdotally, important events never fell completely from the agendas of the technology companies we work with, but it does seem that there’s an appreciable uptick in the number of events we’re seeing clients participate in in the past six months or so. Stay tuned for my post next week that looks at the actual facts and figures.
Meanwhile, here are the comings and goings of several inmedia clients over the next week:
The International Consumer Electronics Show (CES) – the world’s largest consumer electronics show. The show starts today and runs through January 9 at the Las Vegas Convention Center.
- In its first visit to CES, Xsilva Systems will present its Mac-based LightSpeed Point of Sale system for retailers, which boasts in addition to its core platform, an e-commerce add-on called Web Store and LightSpeed Mobile, which facilitates completion of transactions from anywhere in the store using an iPod touch or iPhone. Xsilva will be on the exhibition floor in the North Hall, Grand Lobby, Lower Level Meeting Rooms in booth 3937.
Retail’s BIG Show – the 100th annual exhibition and conference of the National Retail Federation (NRF). The show is at the Javits Convention Center in New York on January 10 and 11, 2011.
- Hitachi ID Systems will be demonstrating identity management solutions for PCI compliance and IT cost savings. Booth #3211.
- Xsilva Systems, by showcasing its Mac-based LightSpeed Mobile platform, will demonstrate that mobile Point of Sale is accessible to retailers of all sizes. Booth #2073.
If you’re at CES or NRF and would like to connect with one of our clients, by all means stop by their booths and say hello, or send me a Tweet (@lindaforrest) or an email at lforrest (at) inmedia (dot) com to set a specific time to meet.
