Great articles roundup: Cloud-based SMBs, customers, startup valuations, influence marketing

• May 31, 2013

By Hailley Griffis

Every Friday, we round up some of the best articles we’ve come across in the past week and share them with our readers. Front and centre this time around are Memeburn, Marketo, Ventureburn and Convince and Convert.

7 habits of highly successful cloud-based medium businesses

Riaan Pietersen looks at medium-sized businesses and talks about how they are no longer asking whether or not they should transfer to the cloud, but asking how to transfer. He reviews seven steps for switching to the cloud while gaining additional functionality and productivity.

The customer is king. How do you prosper in their kingdom?

Robin Bordoli compares customers to royalty. In a day and age where customers can have access to information instantly, the customer is king. He goes over the three biggest “From-To” changes that the world of business is currently experiencing.

How do startup valuations work?

Martin Carstens addresses the difficulty of putting a price tag on a young startup. Especially the startups that receive high valuations, without being profitable yet, like Instagram.

Breaking from tradition: The four Ms of influence marketing

Danny Brown evaluates the pervasiveness of digital and mobile in the lives of consumers and how marketers can meet the demands of a connected consumer. He breaks down the Four Ms of influence marketing and addresses how to dig out and identify the real influencer.