By Linda Forrest
I was intrigued last week when the Marketing Profs newsletter opened my eyes to the fact that so-called “Generation Y” appears to love direct snail mail. Given how “plugged in” younger people are these days, this seems utterly counterintuitive, but it is indeed the case. One wouldn’t assume that amongst the electronics that are so prevalent in young people’s lives, they’re keeping their coupons clipped, but indeed it sounds as though this can be an effective way to reach this audience. Certainly more relevant information for those marketing a consumer play, but as entrepreneurs get younger and more skilled young people rise through the ranks in the workforce, it’s a good idea for those in the B2B space to be conscious of the habits of this age group as increasingly they are decision makers in the business world.
Marketing to different age groups has indeed been a hot topic in the marketing newsletters of late, as the Daily Dog also pointed to a piece on bridging the generational gaps with PR programs at the end of last week. It’s important, regardless of what you’re marketing, to be conscious of your audience and implement the marketing activities and methods that are most likely to bring about success. Perhaps these articles will provide you with some insight into your market and how best to reach them.
