By Danny Sullivan
Computerworld and others reported this week on Mozilla‘s launch of a viral marketing campaign.
“The campaign is a departure from Mozilla’s usual marketing efforts, which has relied on the Spread Firefox site and the host of fans who drum up support for the browser,” states the article.
Given the geeky nature of many of the key customers of technology companies, the viral marketing strategy is sure to be an increasing trend as emerging, “edgy” companies seek to set themselves apart from the incumbents.
And, let’s face it, it’s good fun too. “Engage your audience, don’t interrupt them,” is the marketing mantra I hear everywhere these days. Hear hear!
