November roundup: What does it take to get technology to market?

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Thank you for being with us for the 10th month of our blog. In case you missed them, here is a recap of our posts from November.

Moving forward with our two new series, Technology Marketing 101, and A Startup’s Story, we introduced a new startup, Teamly, and explored how it is managing to drive steady organic growth on a shoestring, and shared Screenreach’s recent adventures in radio and television.

Beyond our series, we offered best practices on how small business can work with government and universities to bring technology to market, explained what makes a good PR person and also what makes a great entrepreneur. We discussed the prior art wall and its impact on patent coverage, the importance of creating a well-researched, well-funded and coherent marketing strategy and sticking to it, as well as the benefits and determents of Google Plus brand pages. Of course, this list of posts merely scratches the surface of all that was covered over the course of the month. You’ll have to read them for yourselves by clicking the links below. And, as always, we welcome your feedback.

November 7: Breaching academia’s ivory towers by Jason Flick

November 10: Driving steady organic growth on a shoestring by Francis Moran & Leo Valiquette

November 14: What an IP coordinator should know: The prior art wall by David French

November 18: Making waves in radio and television by Francis Moran & Leo Valiquette

November 21: Taking the higher ground: from product to leadership positioning by Ronald Weissman

November 23: The layman’s guide for bringing technology to market by Francis Moran & Leo Valiquette

November 28: Beware the million-dollar cheque! by Peter Hanschke

And on a related note…

In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from November as ranked by the enthusiasm of our readers:

November 29: Social Media Breakfast Ottawa with Sean MacPhedran: Post presentation interview by Alexandra Reid

November 30: Why redefining PR is not unlike herding cats by Linda Forrest

November 16: What makes a good PR person? by Linda Forrest

November 8: Five tips on how to use blogs for social media community development by Alexandra Reid

November 1: How stale is your contact list by Leo Valiquette

November 3: Marketing: Steady as she goes by Francis Moran

November 9: The value of shooting the breeze by Danny Sullivan

November 22: There are benefits to publicness and they are worth fighting for by Alexandra Reid

November 17: Masterclasses in entrepreneurship by Francis Moran

November 15: Whetting your appetites for social media breakfast Ottawa with Sean MacPhedran by Alexandra Reid

November 24: Cheerleaders don’t move the ball down the field by Francis Moran

November 2: A small business guide to working with the government by John Craig

November 11: The benefits and determents of Google Plus brand pages by Alexandra Reid

November 25: Return on investment served two ways by Linda Forrest

November 4: Technology reporters on the record: how PR flacks annoy them by Linda Forrest

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