Thank you for being with us for the ninth month of our new blog. In case you missed them, here is a recap of our posts from October.
Moving forward with our two new series, Technology Marketing 101, and A Startup’s Story, we uncovered how startup BlueArc managed to move past the “wow” factor of its technology to achieve market penetration, explored the fine art of the business hustle and how it helped CommentAir Technologies bootstrap its way to market, explained how telling the right story helped Screenreach drive customer acquisition, and introduced a new startup, Genevolve Vision Diagnostics.
Beyond our series, we further investigated the roles of the IP Co-ordinator and social media champion, shared more best practices on PR and marketing and examined how the brain reacts to technology, among other subjects. And of course, we also paid our respects to the Pitch Innovator Steve Jobs. We welcome your feedback.
October 3: Part 1: BlueArc’s challenge to get past the low-hanging fruit by Francis Moran & Leo Valiquette
October 5: What an IP Co-ordinator should know: Closing patent loopholes by David French
October 11: Part II: Dissecting the brain of the market pays off for BlueArc by Francis Moran & Leo Valiquette
October 17: Telling the right story to drive customer acquisition by Francis Moran & Leo Valiquette
October 24: The fine art of the business hustle by Francis Moran & Leo Valiquette
October 31: Meet Genevolve Vision Technologies by Francis Moran & Leo Valiquette
And on a related note…
In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from October as ranked by the enthusiasm of our readers:
October 27: This is your brain…this is your brain on technology: Part II by Bob Bailly
October 18: Canadian CleanTech Summit seeks to further Canada’s global competitive stance in clean technology by Alexandra Reid
October 25: Ideas worth spreading from Tedx Ottawa by Alexandra Reid
October 13: When a product fails miserably, why is the customer blamed? by Francis Moran
October 12: The integral role of social media champions by Alexandra Reid
October 19: Steve Jobs – Pitch Innovator by Martin Soorjoo
October 28: PR frights and hauntings by Linda Forrest
October 26: This is your brain…this is your brain on technology: Part 1 by Bob Bailly
October 20: Social Media Breakfast Ottawa with IBM’s Delaney Turner by Alexandra Reid
October 6: Achieving marketing escape velocity by Francis Moran
October 21: Thanks to social media, the interview is never really over by Linda Forrest
October 14: PR’s David and Goliath: doing media relations for SMB’s vs large corporations by Linda Forrest
October 7: In PR, timing is everything by Linda Forrest
