By Alexandra Reid
As a technology journalist and editor, Noah Kravitz is used to being on the perceiving side of the media lens. But for the last week, he has become the media’s focus as a dispute lasting more than a year with his former employer Phonedog.com escalated into a court case The New York Times says “will establish precedent in the online world, as it relates to ownership of social media accounts.”
The dispute began in October 2010 when Kravitz, a writer living in Oakland, Calif., quit his job at mobile phone site Phonedog.com. While at the company, Kravitz began engaging a following on Twitter under the name Phonedog_Noah. After almost four years, he had built a community of 17,000 followers. When he left, Kravitz said Phonedog told him he could keep his Twitter account in exchange for posting on the account occasionally for the company, reports The New York Times. As they were parting on amicable terms, Kravitz agreed. He began writing as NoahKravitz and developed his community for eight months after leaving the company. It was at this time that Phonedog sued Kravitz, saying the Twitter list was a customer list. It sought damages of $2.50 per month per follower for eight months, totaling $340,000.
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This is the fifth article in a continuing series that will feature case studies and anecdotal stories from entrepreneurs, consultants and veteran marketers about their efforts to develop, implement and measure marketing programs to bring technology to market and grow market share. We invite your feedback.
By Francis Moran and Leo Valiquette
In Part 1, we introduced Host Analytics, an enterprise software vendor that delivers a suite of corporate performance management (CPM) tools through a software-as-a-service (SaaS) model. We discussed how the company initially positioned itself as a “faster and cheaper” alternative to established competitors such as Hyperion – a vendor later acquired by Oracle from which many of Host Analytics’ founders had come.
By the late 2000s, Host Analytics had come to realize that its initial value proposition no longer represented the firm’s true value and wasn’t supporting its position as an emerging market leader. It needed to rebrand and reposition itself and take advantage of the fact that SaaS had begun to go mainstream as a delivery model for many enterprise applications and had found greater acceptance among finance professionals.
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As is usually the case at this time of year, we will be taking a well-earned rest between Christmas and New Year’s Day. We’d like to take this opportunity to wish happy holidays and the very best for 2012 to all of our readers, our clients and our friends in the technology communities in which we work.
By Linda Forrest
Ah, the end of the year. A time when PR practitioners far and wide dust off their crystal balls and prognosticate about what lies ahead in our industry for the year ahead.
My Twitterstream is positively jam-packed with predictions for public relations in 2012. The aim of this post is to provide a quick round up of the top trends PR practitioners see emerging and what they feel the impetus is for said trends. I trust you’ll forgive me that the brunt of the prose comes from elsewhere; my mind is filled to the brim with if not dancing sugarplums, at least my distressingly long “still-to-do” list.
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By Francis Moran
As is often the case at this time of year, I am reminded of the tiny mission church pictured here. It is located in Roma, a rural village in Lesotho, a tiny country in southern Africa. Besides being the gateway to Lesotho’s majestic mountainous highlands, Roma is also home to both a long-standing Roman Catholic mission and the country’s national university.
And it’s where my family and I celebrated Christmas in 1968.
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Top five B2B social media marketing trends from 2011
December 20, 2011 by Alexandra Reid
It has been another hot year for social media in the B2B space. While B2B companies are known for being relatively slow in adopting new trends, 86 percent of them are using social media today, and 69 percent of B2B marketers planned to shift more of their budgets […]
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When selling yourself as faster and cheaper is no longer enough: Part 1
December 19, 2011 by Francis Moran
In the past two months, Oracle has agreed to purchase RightNow Technologies for $1.4 billion, SAP has taken SuccessFactors for $3.4 billion, and IBM is buying DemandTec for $440 million. What do all three of these deals have in common? […]
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New OCRI CEO shares his vision: Conclusion
December 16, 2011 by Francis Moran
In Part 1 we spoke with Bruce Lazenby, who is less than three months into his new job as president and CEO of OCRI. These days, the only constant is change as the organization works to remake a tarnished image under new leadership, with the support of […]
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New OCRI CEO shares his vision: Part 1
December 15, 2011 by Francis Moran
It’s fairly safe to say that I struck a loud chord with my post of a few weeks ago that took Ottawa’s major economic development agency to task for preferring cheerleading from the sidelines to playmaking that would actually move the ball down the field […]
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The Canadian response to PRSA’s #PRDefined initiative
December 14, 2011 by Linda Forrest
In my post on the subject of the PRSA initiative to create a new definition for PR, I likened the task to that of herding cats – ultimately futile […]
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Twitter’s ‘Let’s fly’ updates make the social channel more friendly for users and businesses
December 13, 2011 by Alexandra Reid
Twitter recently rolled out a number of new updates that will make the social channel more user and business friendly […]
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Meet NanoScale
December 12, 2011 by Francis Moran
When trying to sell a new and innovative product, and a premium one at that, into a somewhat conservative market, there is often no greater competition than the status quo […]
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November roundup: What does it take to get technology to market?
December 09, 2011 by Alexandra Reid
Thank you for being with us for the 10th month of our blog. In case you missed them, here is a recap of our posts from November […]
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By Alexandra Reid
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The Future of A&R – Walabe : [...] http://francis-moran.com/marketing-strategy/top-10-questions-every-strategic-communicator-should-ask... [...]
Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]
It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]