Case Study: MapSherpa
"We have been fortunate enough to have worked over the past nine months with Francis Moran and Associates to deliver virtual CMO services for our company, and so far it has been highly effective. With this relationship, we get access to a level of experience and expertise which would be unaffordable to us if we were to hire a full-time equivalent." Dave McIlhagga, Founder and CEO
Case Study: Singletouch
"When I hired Francis Moran to lead our marketing efforts in 2011, I had very high expectations. We needed to completely rebuild our marketing from the ground up. Francis and his team not only met those high expectations but exceeded them. He brought a very high level of strategic thinking, professionalism and creativity to our organization that will be felt for many years to come in our quest to build a successful IT company." Marty Hilsenteger, Founder and CEO
By inmedia
Your IT guy just might be the next big movie star! For those of you toiling away in a tech job and dreaming of becoming famous, here’s an article from this morning’s Computerworld that should encourage you not to give up your Hollywood dreams. Click to read Geek stars: The secret (nerdy) life of celebrities.
By Danny Sullivan
Following on from Linda’s piece on acronyms last month, I recently stumbled upon Ade McCormack’s Digital Business Glossary on FT.com. One of the more frequent challenges faced when working with a new IT client is to come up to speed with the range of terms (more than just acronyms) used in their particular segment of the industry.
While still far from comprehensive, Ade’s glossary is a pretty decent link to have when you are reading through all that collateral during those early days.
By Linda Forrest
Unlike a few of my colleagues here at inmedia, I fell backward into public relations. The first professional internship position that I held just happened to be in publicity and I quite unintentionally ended up staying on this career path. For the duration of my career, I have been working in media relations. And I have thanked my lucky stars day after day that I’m doing this job in the Internet age.
There is plenty of talk about the future of the PR business given the advent of social media. Some would even have you believe that PR people like myself are nearing extinction. This post isn’t meant to inspire people to take sides in a “where do we go from here?” conversation. Instead, for a moment, I would like to contemplate how PR was done in the past. Francis, our managing partner, tells us stories of his reporter days, typing with carbon in between sheets of paper to make copies. The hubris of my ever-receding youth screams aloud in my head, “you had to do WHAT?!?” Meanwhile, it boggles my aging mind that the younger generation can’t grasp the ethical connotations of the financial relationship between copyrighted material and the consumer. Kids today… but I digress.
I spend my work day in front of a computer – developing material, typing and editing, changing words on a whim, spelling things incorrectly (only very occasionally, of course…), absorbing the day’s news, researching material, learning about various subjects, blogging, reading RSS feeds and more. Now, remove the computer and the Internet from these activities. Truthfully, I have trouble even comprehending the mechanics of my job outside of the context of the Internet and computers. How would one do adequate and up-to-date research? Or develop an accurate and appropriate media list? Or not plough through large swaths of the rainforest because of the reams and reams of paper used every day? Or not constantly struggle with spelling and typographical errors?
Let’s say that one did, miraculously, develop and manage to type an error-free news release that took into consideration the information already published in the media marketplace, then how was it distributed? Sometimes our media lists have hundreds of contacts on them. Did my predecessors spend two days by the fax machine? What about in the time before fax? It is too much for me to comprehend.
I’m so glad that Al Gore invented the Internet. I would be lost without it.
By inmedia
Today’s CIO Insider newsletter features an eye-opening article about the lessons companies can learn from the many costly product recalls that have taken place in recent years. The cases highlighted in this article certainly prove the business case for manufacturing intelligence systems like those Sciemetric Instruments provides.
Click to read “Beyond Peter Pan: Lessons from ConAgra’s Recalls.”
By inmedia
According to eWeek’s Channel Insider, executives and analysts were asked at this week’s Gartner Channel Vision what they think the channel will look in 2010. SAAS (software as a service) and partner collaboration were heralded as the “way forward.” Click here to read the full article.
October 22, 2007 by inmedia
By inmedia If you’re in the market for a new PDA, you might want to consider the iPod Touch, says ComputerWorld. According to the article, its “cool features, everything from Web browsing over Wi-Fi to VPN access and a host of enterprise-useful apps” make it a viable solution for business. One very exciting feature that […]
Read more... -October 19, 2007 by inmedia
By inmedia Do you ever wonder what the media are reading? The staff at PC Magazine have put together a list of their favourite blogs. Click here to see which blogs made PC Magazine’s top 100 list.
Read more... -October 19, 2007 by inmedia
By inmedia Further to our earlier post about Canada lagging behind the U.S. on cleantech investment, two current headlines caught our eye this morning: one in the Globe and Mail about Canada declaring “Investors slowly warming to clean tech” and the other on CleanTech.com about the U.S. with the heading “Smart energy gets smart money.”
Read more... -October 18, 2007 by inmedia
By inmedia Today’s Network World e-newsletter highlights an issue that is often talked about in the Ottawa tech community: the IT talent crunch and whether it is real or imagined. Ottawa is certainly not alone in this debate. To read “IT talent crunch: Myth or reality?,” click here.
Read more... -October 17, 2007 by Francis Moran
By Francis Moran Let me tell you about my amazing adventures last week with an unlocked GSM smart phone loaded with a pay-as-you-go SIM. As anyone who has travelled with a cell phone, Blackberry or smart phone can testify, using a mobile device outside your home market can be a financially harrowing experience. Typical charges […]
Read more... -October 16, 2007 by Linda Forrest
By Linda Forrest This past week, Al Gore shared the Nobel Peace Prize for raising awareness about global warming. No recount was necessary. The blogosphere’s response, as is often the media’s reaction to anything pertaining to Mr. Gore, ranges from adulation to vitriol. We have had the pleasure of doing some work to promote local […]
Read more... -October 15, 2007 by Jill Pyle
By Jill Pyle According to the recent Earth to Tech blog entry Your Bad Code Is Killing My Planet, “virtualization and on-demand computing are giving companies new reasons to worry about code efficiency.” Alistair Croll, vice president of product management and co-founder of Coradiant, writes about how applications with inefficient code require more processing power, […]
Read more... -October 12, 2007 by Linda Forrest
By Linda Forrest My Dad is what is called an “early adopter.” I’ve always given my parents jocular grief about the many “gadgets” that they have but their interest in cutting edge technologies has been prevalent throughout my entire life and provided me with an advantage in my education and later, my career. A tremendous […]
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