By Alexandra Reid
The hand off of a marketing position is a tricky process for many professionals. It’s made even more complex when a professional has an online presence affiliated with the company or is responsible for managing multiple online company accounts. In content marketing, this is often the case, and so succession planning in this industry can often mean ironing out a lot of messy details.
This post is timely because I’m currently going through the process of sorting through all the information my successor will require to take over my position here at Francis Moran and Associates. Yes, dear readers, I’m sorry to say that my time here is running thin. But fear not; you will be in capable hands and this blog will continue to provide regular and valuable posts on all things under the immense subject umbrella of what it takes to bring technology to market.
For those of you currently going through this process, here are some things to keep in mind:
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By David French
This post goes right to the very heart of a patent and what a patent can and cannot do in the marketplace. And it has a twist, if you are prepared to bear with the analysis to the end.
In my prior post on the subject, I referred to an important hearing held on Dec. 6 this year before Trial Judge Lucy H. Koh. During the hearing, Samsung tried to limit the scope of the consequences of the $1-billion jury decision that arose out of the trial held in August. Among the numerous matters discussed, Apple asked that the jury’s award be increased by an extra one third of a billion dollars as “punitive damages.” The judge can also reduce the amount of the damages awarded if the jury has been unreasonable. Other issues were discussed, but the judge reserved her decision.
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By Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are The Globe and Mail, Read Write, Mark Evans, The Wall Street Journal, VentureBeat, Harvard Business Review, and Forbes.
Governing the web (and everything else)
The governance of the Internet ain’t broken, so don’t fix it, says Don Tapscott.
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By Francis Moran
Canada’s Scientific Research and Experimental Development tax credit program is undoubtedly one of the most popular industrial incentive schemes around. Shortened to SR&ED and usually referred to as “Shred,” the program provides a 35 percent investment tax credit, topping out at just over $1-million a year, to private Canadian companies that carry out eligible R&D activities in Canada. Many other Canadian entities, including public corporations, can tap SR&ED for a 20 percent tax credit, soon to be reduced to 15 percent, and several provinces add even more with their own programs.
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By Leo Valiquette
I’ve referenced before the old joke about the easy-going work-life balance that results from being an entrepreneur. “I can work for only half the day,” says the entrepreneur. “And I get to decide which 12 hours that will be.”
But long hours are certainly not reserved for the start-up of a new business. I’ve worked with clients with professional practices whose emails often bear time stamps of 3 a.m. And in many industries, there is an ebb and flow to the volume of work based on the time of year.
Take, for example, the accounting industry, where the run up to tax season can be insanely busy. I know one accountant who maintains his focus through the daily practice of martial arts. “It gives me the energy to work until midnight when I have to,” he told me. “Instead of losing steam by 8 p.m.”
But there is always the risk of allowing such extreme work patterns to become habit, endangering personal health and relationships outside of the office.
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Top 10 questions every strategic communicator should ask
December 04, 2012 by Caroline Kealey
Recently, I was honoured to have the opportunity to deliver a session at the IABC Canada 2012 Business Communicators Summit on the top 10 questions in strategic communications […]
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Lessons from Project Glass: Why embracing technology is not optional
December 03, 2012 by Chamber of Commerce
Devices like smartphones and tablets have become such a part of everyday life that they’re almost an extension of our bodies. As technology progresses, so does the ease of use. The capabilities of personal electronics today would have been the stuff of science fiction only a decade ago […]
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November roundup: What does it take to bring technology to market?
November 30, 2012 by Alexandra Reid
This month saw a lot of action in the Canadian startup scene, and we covered much of it here on our blog. Most notably, Startup Canada launched its much anticipated Startup Blueprints, an ambitious web platform that summarizes what the organisation heard […]
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A clarion call to make Canada an entrepreneurial economy
November 29, 2012 by Francis Moran
Startup Canada, the grassroots organisation that spent six months consulting entrepreneurs and their support ecosystem about what was needed to foster a stronger entrepreneurial culture in this country, Tuesday issued a sharp clarion call to make Canada one of the […]
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If Jack and Jill had worked together to engineer a well water system …
November 28, 2012 by Leo Valiquette
Alex’s post Monday about the economic necessity of supporting investment in more women-led startups is all the more timely as it comes the same week that we cheer the release of Startup Canada’s Action Plan to drive economic development, job creation and innovation coast to coast […]
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Product management: Give the user the best possible mobile experience
November 27, 2012 by Peter Hanschke
Welcome to the second post on my journey toward building a mobile app. In my last post, I talked about why I decided to write my own app. In a nutshell, I’ve never had the opportunity to product manage myself through the process of app development, so I thought […]
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Supporting investment in women-led startups
November 26, 2012 by Alexandra Reid
Maple Leaf Angels is working with Canadian Women in Technology to create investment opportunities between angels and women-led startup companies […]
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Great articles roundup: Entrepreneurshit, startup equation, booby CEOs, innovation, accelerators, and marketing
November 23, 2012 by Alexandra Reid
As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, Joseph Jaffe, Milo Yiannopoulos, Marla Capozzi and Ari Kellen, David Meerman Scott, Peter Cohen and Mikael Cho […]
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By Alexandra Reid 
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The Future of A&R – Walabe : [...] http://francis-moran.com/marketing-strategy/top-10-questions-every-strategic-communicator-should-ask... [...]
Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]
It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]