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Product management: Give the user the best possible mobile experience

By Peter Hanschke

Welcome to the second post on my journey toward building a mobile app. In my last post, I talked about why I decided to write my own app. In a nutshell, I’ve never had the opportunity to product manage myself through the process of app development, so I thought this would be an interesting exercise. I don’t plan on revealing the nature of my app until the last post, so, until then, I’m charting the process along the way.

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Supporting investment in women-led startups

By Alexandra Reid

Maple Leaf Angels is working with Canadian Women in Technology to create investment opportunities between angels and women-led startup companies.

More than 60 angel investors, entrepreneurs, partners and sponsors filled a room in Toronto last week to hear about why such investments are vital for Canada and to listen to pitches from some high-potential early-stage technology companies led by women.

In her speech, Dr. Cindy Gordon, a startup founder and former VC who also co-founded MLA, directed the Canadian Advanced Technology Alliance and chaired CanWit, brought some valuable context to the conversation.

“In order for us to really be successful in supporting women in technology, we have to recognize that we have some fundamental issues that are catastrophic to this country,” said Dr. Gordon. “This is not a women’s issue. It’s a business imperative.”

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Great articles roundup: Entrepreneurshit, startup equation, booby CEOs, innovation, accelerators, and marketing

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are Mark Suster, Joseph Jaffe, Milo Yiannopoulos, Marla Capozzi and Ari Kellen, David Meerman Scott, Peter Cohen and Mikael Cho.

Entrepreneurshit: the blog post on what it’s really like

What’s it really like to be an entrepreneur? Mark Suster tells first-time wantrapreneurs that it’s far from the glamorous life depicted in the press.

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Startup Canada to call for urgent action to support Canadian entrepreneurs

By Francis Moran

Edit: Edited to add quotes from Victoria Lennox

The results of the largest consultation ever undertaken within the community of Canadian entrepreneurs and their supporters will be unveiled in a series of six cross-country news conferences on Tuesday when Startup Canada releases its national Action Plan. The plan is the outcome of a five-month national tour that Startup Canada conducted between May and September this year that touched down in all 10 provinces and altogether engaged more than 20,000 Canadians in person and another 50,000 online.

Several common themes emerged from the more than 200 town hall meetings, expert discussions, forums and other events that Startup Canada and its more than 300 partners organised during the tour. These themes and the actions that entrepreneurs all across the country said need to be taken are captured in Startup Blueprints, an ambitious new online platform that will also be unveiled on Tuesday. Startup Blueprints shares the reflections and ideas that Startup Canada heard from entrepreneurs who participated in hundreds of conversations across the country. It paints a clear path that Canadians passionate about entrepreneurship can follow together to cultivate a more vibrant and successful entrepreneurial culture in Canada.

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Walking the digital tightrope: The perils of co-branded employees

By Megan Totka

Before businesses began to really cash in on the power of social media, people were signing up for Twitter, Facebook and MySpace accounts in the privacy of their homes. These platforms allowed a new medium for self-expression, along with networking opportunities. Businesses began to see the advantages of connecting with their customers and started using social media, too.  Just over five years into the social media boom, it is not uncommon to see individual accounts with hundreds, or even thousands, of followers or friends. While there is nothing wrong with being popular in online circles, an unexpected consequence has arisen for businesses: co-branded employees.

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Recent Comments

  • The Future of A&R – Walabe : [...] http://francis-moran.com/marketing-strategy/top-10-questions-every-strategic-communicator-should-ask... [...]

  • Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]

  • It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]

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