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Celebrating 25 years of community support

By Alexandra Reid

The Community Foundation of Ottawa yesterday celebrated a quarter of a century supporting nonprofit organizations in Ottawa with a memorable event at the Ottawa Convention Centre’s Trillium ballroom.

The event featured a keynote address from Canada’s governor general, David Johnston, and Ottawa mayor Jim Watson presented the key to the city to the organization for “a job very well done.” Fittingly, Jim Durrell, who was mayor of Ottawa and supported CFO when it was first organized, also offered a few words. He said, quite truthfully, that the event welcomed “the very best of Ottawa.”

More than 500 people attended the event and saw performances from local artists, including The Joynt, who opened with a rap called CapCity, the inclusive dance works company Propeller Dance, and the Leading Note’s Children’s Choir, which sang Waving Flag. Award-winning videos from the CFO’s supported organizations were also presented, including those of the Ottawa Humane Society, Rotary Home and CompuCorps.

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Lessons for entrepreneurs who wish to globalize their startups upon inception: Part 2

By Tony Bailetti

This is part two of a two-part series that throws the spotlight on the need to develop prescriptive rules and practitioner-oriented models that can help technology startups operate globally upon or shortly after inception.

The lessons in this series are extracted from reading the literature and examining 21 companies that globalized early and rapidly. They were first published in the October issue of the TIM Review, a journal that provides free and unlimited online access to high-quality articles about technology and global entrepreneurship.

Part one covered the lessons learned from the literature. This post will share the lessons learned from examining publicly available information on 21 startups in 12 countries that globalized early and rapidly.

The three main findings are as follows:

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How to create brighter lives with content marketing

By Alexandra Reid

Two content marketing all-stars, Katherine Fletcher and Darin Diehl, presented at Social Media Breakfast Ottawa on Wednesday on how businesses can use rich, interactive content to increase brand awareness, build communities and generate leads.

Katherine is the senior vice-president, senior partner and managing director of digital at High Road Communications, an interactive communications agency. She was also appointed in 2007 as a global chair for Fleishman-Hillard’s international digital practice group where she works with a small, global team of digital leaders to drive innovative digital communications with specialists worldwide.

Darin is the assistant vice-president of digital communications at Sun Life Financial Canada, and the leader of the team that developed BrighterLife.ca, a social media-powered, consumer-focused portal where Canadians can engage with the brand and each other about financial challenges and opportunities they face in their everyday lives.

Katherine and Darin developed and executed the content marketing program that would support the launch and ongoing success of BrighterLife.ca. On Wednesday, they explained the efforts that went on behind the scenes that helped it become an award-winning site. I also had the opportunity to chat with Katherine before the show to glean some more details about their content marketing program.

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Lessons for entrepreneurs who wish to globalize their startups upon inception

By Tony Bailetti

Entrepreneurs need access to the knowledge, approaches, methods, and tools they require to globalize their startups early and rapidly.

For the purpose of this series, globalization refers to the process by which a company meets the needs of a global market, one which integrates many formerly domestic markets including the company’s home market. A global market is the result of nation-states breaking down barriers to international trade, shifts to market economies, mobility of talent and capital, and advances in transportation, information, and communications technology.

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The subsistence diet of government — and some VC — funding

By Francis Moran

Former Canadian Olympic gold medalist and chef de mission Mark Tewksbury gave a keynote address at the National Angel Capital Organization‘s summit in Halifax in late October. In urging that Canadian business adopt the Olympic movement’s Own the Podium approach that sees athlete funding going disproportionately to those who show the best promise of winning a medal, Tewksbury said we have to move away from the old Canadian funding model. That approach, he said, sees government spread its limited funds across too many recipients, ensuring that nobody starves but also that nobody gets the resources they really need to succeed. As Tewksbury put it, funding before Own the Podium was “one for me, one for you,” ensuring “one for me-diocrity.”

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Recent Comments

  • The Future of A&R – Walabe : [...] http://francis-moran.com/marketing-strategy/top-10-questions-every-strategic-communicator-should-ask... [...]

  • Traditional Marketing is Dead – Long Live Bikini Waxer Marketing | Scalexl : [...] pointed out by Alexandra Reid on the Francis Moran website content marketing is becoming more and more like journalism. So, it is not just about the content, [...]

  • It’s Summertime…and the Networking is Easy? | THE MERRAINE BRAIN : [...] In fact, summer is perhaps one of the times least used to network, yet at the same time has shown to be the most productive time to network. People tend to be in a brighter mood compared to during the gloomy winters-especially where I am from in England! Networking needs to be fun and not approached as another chore, like mowing the lawn. (http://francis-moran.com/marketing-strategy/social-media-strategy-why-meeting-in-the-real-world-matt...) [...]

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