Are embargoes dead?

By Linda Forrest

While we’ve previously shared on this blog what we feel are best practices when it comes to the use of embargoes and, after seeing a PR misstep, recommended that it would have been an effective tactic, the debate continues on whether embargoes are still an effective tool for PR practitioners or will even be honoured by an increasingly user-generated media for whom the old newsroom rules do not apply. A group of folks from both sides of the debate gathered yesterday to discuss the pros and cons. What do you think?

/// COMMENTS

Alan Braverman
October 31, 2009 1:44 pm
I don’t think embargoes work, especially in the case you refer to. Had Garth shared his news with his “favorites” first but asked them to hold off on the news of the concerts until later in the day, then what’s the point?

How should have announced the whole thing, at once.
Linda
November 01, 2009 9:07 pm
The debate continues. 🙂

Thanks for reading, Alan.