By inmedia
According to widely published reports yesterday, including this excerpt from BtoB, “CNET Networks and Yahoo Thursday announced a three-year strategic partnership that includes content, advertising and search marketing components. Under the terms of the partnership, CNET.com will become a major third-party provider of technology content on Yahoo Tech and Yahoo News.”
This will provide valuable rebroadcast opportunities for those of our clients that are featured on CNET, extending our clients’ messages well beyond the readers traditionally reached by CNET alone, levering Yahoo!’s expansive reach.
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No Comments »John Gillett
April 28, 2008 4:44 pmIs Yahoo reaching out to anyone it can to boost its value for Microsoft? Or is it actually trying to redefine itself in order to be less attractive to Microsoft?
Either way, Yahoo is working hard to improve its standing in the shifting landscape of Internet viability.