By inmedia
Our profession is under fire again this week with the lambasting the industry received from a CBS legal analyst, deriding PR as a wholly untruthful industry built on the premise that PR consultants are nothing better than paid liars on our clients’ behalf. He tried to dig himself out of the hole somewhat when he saw the incensed responses from commenters within and outside of the PR industry.
The PRSA has fought back with an official statement, defending both the integrity of PR practitioners and the industry as a whole.
The PR industry far too often is judged by its most ineffectual and dishonest members. PR agencies and practitioners that have integrity and their clients’ best interests at heart, would never agree to obfuscate the truth or to put out a bombastic news release that is full of so-called gobbledygook words that lack any real meaning and generally incite the conditioned response from editors and reporters of hitting the delete key.
This story is a tired one, but the usual suspects are covering it with gusto.
