Welcome to the dark side, Leo

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By Francis Moran

In the ongoing, mainly good-natured battle between the ink-stained wretches of the journalism trade and the spin doctors of the public relations game, it is generally acknowledged by both sides that they (the journos, that is) are seen as the forces of goodness and light while we, the spinners, are evil incarnate. (Personally, I have found PR to be a more honestly straightforward, if more obviously commercial, proposition than the necessary compromises, deals and half-truths of journalism, but that’s an entire other blog post. Or three.)

I am lapsing into this philosophical musing today because we have won another one over to the dark side, and we’re proud of it.

Today is the first day at inmedia — indeed, the first day in PR — for Leo Valiquette, who spent nearly 10 years on the other side of the great divide, the last eight or so at the Ottawa Business Journal where he most recently was editor of the weekly. Leo is well known around the city and, if the number of congratulatory emails I’ve received since news of his move first slipped out are any indication, is also well respected.

We know Leo from many years of effective dealings with the OBJ on behalf of our clients and have always found him to be a good writer, with a firm grasp of the issues and a decent guy. We’re delighted to have him on board.

Welcome to the dark side, Leo. The plans to the death star are on your laptop.

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