86% have problems with online transactions

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customer management

By inmedia

Looks like online retailers still have a long way to go. Today’s Customer Management newsletter reveals the results of a new survey that indicates almost 9 out of 10 British online consumers have experienced “problems completing transactions.” Apparently 37% of those surveyed also said they would “abandon their transaction entirely if they experienced a problem.” Seems like a lot of potential revenue is being lost there.

More interesting findings from the survey are revealed in the full article.

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