Cision’s media reputation index highlights value of content analysis

• April 30, 2008

By inmedia

Here at inmedia, we’re big believers in monitoring the media to not only capture coverage of our clients but to scan for issues upon which our clients might have a worthwhile perspective, to see what competitors are up to and to get a general sense of what the media is covering. A more in-depth monitoring of the media, and a capability that inmedia also offers, is content analysis. This comprehensive monitoring of the media provides quantitative and qualitative data on the coverage that appears in the media and can be useful to organizations that are hoping to manage their reputations through media coverage. It is this methodology that seems to be behind the Cision Corporate Media Reputation Index for Q1 2008, released today.

According to an article at PRWeek online, “Cision’s Corporate Media Reputation Index ranks the largest 100 US companies based on positive and negative reputation-driving attributes in nationwide daily media, as well as business and news magazines.” To find out who the media darlings of the corporate world are this quarter, see the PRWeek piece; for last year’s lists, visit Cision’s web site to view the news release that includes several top ten lists for 2007.