By Linda Forrest
I’ll admit it. I fell for a couple of doozies this morning when reading my morning email.
The first one really had me. I subscribe to HARO, Help a Reporter Out, which is a free service where PR professionals are sent pitching opportunities from reporters. I scan these email reports several times daily to see if there’s anything suitable for my clients. This one caught my eye and infuriated me no end:
Summary: Why don’t PR people listen?
Name: April Phules (Business Magazine)
Category: General
Email: query-7cc@helpareporter.com
Media Outlet: Business Magazine
Deadline: 07:00 PM EST – 1 April
Query: I’m doing a story about PR people, and why they have a much lower ability to listen or follow directions than regular people. Is this something they’re born with, or something they learn once getting into PR? All answers welcome.
Okay, so the reporter’s name should have tipped me off, but I haven’t had my coffee yet so I’m a little slow.
Still fuming from reading that outrageous query, I clicked over to another newsletter from parenting site Babble, which suggested 10 ways to raise a genius. Putting little stock in such things, but curious nonetheless, I clicked through. Needless to say by the time I got to #4 I knew that something was up.
PRNewser tipped its hat to some of the best corporate April Fool’s jokes here.
Happy April Fool’s Day!

