By Linda Forrest
This past week, Al Gore shared the Nobel Peace Prize for raising awareness about global warming. No recount was necessary.
The blogosphere’s response, as is often the media’s reaction to anything pertaining to Mr. Gore, ranges from adulation to vitriol.
We have had the pleasure of doing some work to promote local presentations of Mr. Gore’s An Inconvenient Truth slide show about global warming, as presented by the Delphi Group’s president and CEO, Mike Gerbis. The Delphi Group is a strategic consulting firm operating within the spheres of health and the environment, clean energy, climate change, environmental technologies and organizational sustainability.
Mr. Gerbis was one of 1,000 people and one of just a few Canadians who were selected to train personally with Mr. Gore as part of the Climate Project and is officially sanctioned to give his slideshow presentation as seen in the Academy Award-winning film.
Mr. Gore, who sits on the board of directors for Apple, has had more than his fair share of trouble with the media, but that hasn’t stopped him from spearheading a novel approach to television with Current, a web site that has for the past several years accepted submissions from professional videographers and as of Monday now asks viewers to submit content in order to create broadcast news. Read more here.
While it appears that the site incorporates some elements of other popular video sites, the real distinction is that the best of the online content runs on Current TV, a cable and satellite TV network that according to the site airs in 52 million homes around the world. As with YouTube and Joost, content will determine the success of the site itself but if Current can bridge the gap between video on the Internet and content on the television, Mr. Gore will have another winner on his hands.
