By inmedia
There has been a trend emerging with online content in the past months: sites that had previously allowed only paid subscribers to access full content have opened access to everyone. The latest site to do so is the Wall Street Journal. It’s exciting as technology marketers to see the content that results from our efforts available to the general public, increasing the reach and value of media coverage on these sites. Increasingly users are using search engines to find solution providers and hitting roadblocks when they landed at subscription sites. Now, the promotional value of editorial pieces will bear fruit as more than just the first paragraph is viewable. On the downside, as a consumer, it’s going to mean watching more advertisements as the revenue model changes from subscription-based to advertising-based. Still, the increased visibility for the companies featured in the content is a good thing from this marketer’s perspective.
