By Linda Forrest
It’s been a busy time for Twitter.
The microblogging platform, on which all of the authors on this blog have accounts – @FrancisMoran, @LindaForrest and @inmedian – has recently announced several key partnerships that will move the social media platform from the early adopter stage to the mainstream. Microsoft and Google announced a few weeks ago that they would include “Tweets” in their search results, legitimizing for many skeptics the platform as a bona fide media channel and information source. Then, today, a partnership with LinkedIn was announced wherein Twitterstreams will be included in LinkedIn profiles.
This is a big step, and should increase adoption in the professional world from the dismal figures IDC collected earlier this year. Not to mention how it will impact Twitter’s bottom-line; it’s value was theoretical for a very long time but with a handful of powerful partnerships such as these, the money will be rolling in.
