Making the most of events
By Linda Forrest
A lot of our clients include conferences and trade shows as part of their market-facing activities. In fact, the last few weeks have been filled with such events for our clients across an array of sectors, including BioPartnering Europe, ECOC, Call Centre Expo, Consumer Healthcare Informatics Summit, the 2007 Financial Services Technology Forum and Fall VON.
These events provide various promotional opportunities that range from hosting a booth on the trade show floor to presenting a case study or participating in a panel discussion. Conferences and trade shows are a good way to collect leads and to gain some competitive intelligence but often vendors are not aware of, and so not taking advantage of, the best opportunities to promote themselves to the media and analysts who are in attendance.
If your company is participating in a conference, it is inferred that you have done the complex cost-benefit analysis and established objectives to allow you to assess your return on investment and return on objectives. Experts like Cummings Mitchell can provide you with the tips and tools to help make the most of your trade show investment. We feel that in order to truly maximize return on your trade show investment, it is important to pursue all promotional opportunities, including PR.
