By inmedia
Yesterday, Google announced its decision to partner with wireless developers, manufacturers and operators to offer the first open source development platform for mobile applications. Already, there’s been a fair amount of speculation about what this means for the enterprise and IT managers. Head over to InformationWeek, The Wall Street Journal and ComputerWorld Canada to read what the experts are predicting.
By Danny Sullivan
Let’s set the scene: A technology company begins working with a much larger partner to deliver a significant new offering for the bigger firm. Everything leading up to the launch seems to be going great, and the partner has even stated that they will ensure you get some good media exposure as a result of their own public relations efforts. Then comes the launch and everything changes. The big guy hogs the limelight and you are left fighting for any scraps of media attention that come your way.
It’s not an uncommon situation, and one that I have witnessed on more than a couple of occasions.
