By Jill Pyle
Over the past few days, news of Om Malik’s heart attack has been spreading throughout the blogosphere. Inspired by the story, the New York Times published a piece about blogging as a source of stress.
I have to agree, blogging can be stressful. During the weeks when deadlines are looming and inspiration is lacking, it can be a challenge to come up with unique ideas. I can’t imagine how stressful it must be to have to write several unique posts per day and worry about being the first to break news.
Let this be a warning to all of us. Bloggers, take care of yourselves. Readers, don’t be shy. Your comments and recognition make it all worth it.
By Jill Pyle
More often than not, influential trade media represent the majority of our clients’ top tier media targets. However, in recent months there have been several occasions where I was asked to track down contact information for editors at relatively small newspapers, as well as international newspapers.
We all know that media databases are less then perfect. When using them to search for newspapers that are distributed within a particular area, problems can arise if outlets are tagged with the wrong location or omitted entirely. As means to avoid handing your client an incomplete media list, it’s always best to double check your work and make sure you’ve gathered accurate and complete media contact information.
I’ve found the following sites to be quite helpful when compiling local media lists for areas I’m unfamiliar with.
US
USNPL.com
50states.com
Canada
List of Canadian newspapers on Wikipedia
JournalismNet
Global
Newspapers24
List of newspapers on Wikipedia
Newspapers by region at Yahoo
Newspaperindex.com
World Newspapers
Online
Onlinenewspapers.com
The Internet Public Library
NewspaperDirect.com
If you have any additional resources, I encourage you to share them with me so I can expand the list.
By inmedia
O&P Edge, an independent media company that covers the clinical, business, regulatory, and human aspects of the orthotic and prosthetic community, is featuring an article about marketing O&P practices. The article is a Q&A with our managing partner, Francis Moran. He provides insight into why marketing is important for this group and shares easy-to-follow marketing strategies. To read the article, click here.
