January roundup: Niche media outlets, PR measurement, boutique analyst firms, media launches and more
By Jill Pyle
January has been a long and busy month, with many current and potential clients eager to ramp their public relations programs. Looking back, it seems we’ve covered quite a bit of ground this month, everything from niche media outlets to PR measurement to the pros and cons of embargos and exclusives. Here’s a roundup of our blog entries, as well as some of the posts and bloggers that caught my attention in January.
January 2008
Francis
Five ways to dazzle a potential employer
Gay Acadian dog lovers, and other market niches
Fiction: Public relations can’t be measured
‘You have no privacy. Get over it.’
Embargos, yes; exclusives, no
It’s a small world after all
Danny
Embargos and how to use them effectively
If you want expertise and ROI, hire an expert
Analyze this (continued)
Going beyond no
Linda
Is journalist burnout the reason for escalation of the Hacks vs. Flacks war?
Revisiting the hacks vs. flacks job satisfaction debate
There’s a publication for every niche
Keeping up momentum after the PR launch
Jill
Preparing for a media launch
Why critical paths are critical
Links to Canadian, US, international and online newspaper lists
Blogs on my radar
Do you know whom you are pitching?
Melanie Seasons wrote a great piece on blogger relations, sharing a list of questions to ask before pitching bloggers.
If Consulting Clients Were Dogs, Wouldn’t We Train Them Better?
Eric Eggertson reminds us how important it us to manage client expectations.
Media Bullseye
I have been enjoying Media Bullseye’s blog and podcast summaries. Reading their PR Blog Jots is a great way to stay on top of popular and interesting posts that are making the rounds. Their PR Pod Jots are prefect for anyone who is having trouble finding time to listen to PR and marketing podcasts.
Del.icio.us bookmarks as measurement?
While comments, trackbacks and hits are often used as metrics for measuring the success of blog posts, Shell Holtz suggests looking at the number of people who save a post as a del.ici.ous bookmark. Using this metric, it seems our post with links to newspaper lists was of most interest to del.ici.ous users, with two people adding it to their bookmarks.
10 Ways to Get Coverage in Features (and only one is Response Source)
Sally shares a list of ideas you can use when looking to position your client as an expert source in feature articles. This is only one of many great blog posts written by the authors of Getting Ink.
