It’s not always about the proof points
By Danny Sullivan
If you are working in PR in today’s high-buzz technology media market, then you will be very aware of the requirement for proof points in order to secure quality media coverage. Gone are the days when an unproven company could announce a new product months or even years before it was available and yet still generate plenty column inches. And that’s a good thing for everyone.
However, it’s still refreshing to see news like yesterday’s story about the $195 laptop, which, despite the company not revealing much detail about the technology specifics, still generated a lot of press interest. It shows that the right kind of content can still elevate your news beyond those editor-imposed rules of “no proof, no story”.
