Top business mags embrace social networking
By Danny Sullivan
Since writing my last post about social networking and PR, I have learned about recent social networking tie-ins involving two of the world’s leading business publications, Fast Company and Business Week.
Fast Company kicked things off earlier this month, with company president, Edward Sussman, stating that it was “the first major media website to tackle the following problem: Can a business publication blend journalism and online community to create something better than either by itself?”
And then there was this week’s news that Business Week is partnering up with LinkedIn, the popular networking site for business professionals.
Both deals show a keen interest on the part of major media to broaden their horizons to include social networking. Great to see this kind of positive response from the top tier of the media sector.
