Everyone needs an editor (reprise)
By inmedia
Again, proof positive that everyone needs an editor. This is a good Friday afternoon chuckle if ever there was one. Enjoy.
Home is where the workplace is
By Linda Forrest
As I sit here, 36 weeks pregnant and a short week from my maternity leave, my commute into work has become untenable and so I’m thrilled to be living in an age where I can reasonably work from home. I’m not the only one, it seems, according to several interesting recent stories in publications like BusinessWeek and ComputerWorld. Both of these stories talk about entire businesses dismantling their brick and mortar operations, saving substantial overheads and, according to the BusinessWeek article, boosting productivity.
Because inmedia is a global operation, we have been working with remote consultants in different countries and different time zones for several years now to great success. We communicate constantly and although it’s not quite like being in the room, we are more than able to work together as a cohesive unit and deliver high quality service to our clients. Regardless of where the consultant is, we’re quick to send a quick note or pick up the phone to hash out ideas or collaborate on getting the job done. The tools that we need to connect with our media and analyst targets are, thankfully, easily transportable. The days of the hard copy press kit are quickly receding and thus as PR consultants, we are less encumbered by reams of paper and manilla folders.
It’s my opinion that the very nature of consultantcy lends itself well to this model, but of course, it wouldn’t and doesn’t work for everyone. Consideration must be given to the individuals involved and the nature of the work. Still, with experts on telecommuting predicting its increase in popularity and with coworking spaces gaining momentum, it’s undeniable that the more connected we become to our coworkers and clients, the easier it is to disconnect from the trappings of a traditional workspace.
