How not to make a big PR splash
By Linda Forrest
One word: Cuil.
This supposed “Google-killer” launched to much ballyhoo earlier this week. Problem is that the product itself is not yet ready for prime time and so it has, as many media have said, “stumbled out of the gate.” In today’s fast paced tech environment, it’s a costly misstep for a company to generate so much publicity when the product itself isn’t up to par, especially when it’s something so high profile as taking on the most successful search engine in history.
I’m sure the Cuil powers that be are questioning both their branding and their launch strategy this week, with influential bloggers being unable to resist the urge to deem the offering “Totally UnCuil.” Ouch.
