Great post on Maple Leaf’s crisis communications
By Francis Moran
I was hoping to find the time today to blog about how Canadian packaged goods company Maple Leaf Foods Inc. has been responding to the outbreak of listeriosis linked to one of its meat-processing plants. In general, I have been impressed by the company’s upfront and forthright approach.
However, I really can’t improve on what Dave Fleet has written so I’m happy to provide this link to his post.
