iPhone gets political
By Danny Sullivan
The Beeb reports today on an iPhone app designed by Barack Obama’s campaign team. What next?
This article proves again that Apple, for so long cemented in its position as the outright PR leader among technology companies, continues to generate waves of positive ink without even having to try.
If built on any other platform, this would have been just another article about an interesting mobile web app. The headline would have read “Obama targets cell phones to win support” or something similar. If it had been developed on Windows Mobile, do you think the article would credit Microsoft in any way?
Nope, of course not, but because the developers picked the iPhone to roll this out on, the article ends up with iPhone all over it. The casual reader might even think that Apple was behind it. Lovely!
But I’m just envious. It’s great when your PR is self-propagating – but for most of us, there’s a whole lot more work needed to get the ink!
