Getting covered by Tier 1 business media
By Danny Sullivan
So, you want to see your story make the pages of the major business media? Well, if it truly merits that level of attention, then applying the right mix of patience, persistence and PR savvy should pay off… or perhaps you could try a somewhat less orthodox method to guarantee front page attention.
Yesterday’s spoofing of the New York Times by the mysterious Yes Men presents companies with an interesting alternative to traditional PR tactics: if you can’t beat ’em, join ’em. Just think – Company X unveils version 3.8 of Software Application Y – the cover story on BusinessWeek. Although printing a million fake newspapers in support of every news release is probably going to eat into that marketing budget rather quickly.
Ho hum, back to the drawing board.
