Should Amy Chua consider any publicity good publicity?
By Leo Valiquette
More often than not, clients of inmedia will set their sights on coverage in a flagship business publication like the Wall Street Journal, Barron’s or Fortune. Sometimes a client has a story that would appeal to such a prestigious publication, other times they do not. There is also the matter of whether such publications fit the bill as Tier One media targets for a specific client, but that’s a different post.
Regardless of the respect commanded by such publications, their writers and editors, struggling with fewer resources and tightened budgets, are as prone as anyone else to occasional inaccuracies and errors in their work. Perhaps they even, on occasion, fall prey to temptation and give their copy a little extra sensationalist spin to grab the attention of fickle readers.
