Pitching in the new media world
By Linda Forrest
Late last year, PRNewswire gave a presentation at PubCon that shared its data about pitching in the new media world, what modes journalists – and PR practitioners – were using in 2010 and in what numbers. The results were as follows:
84 percent of journalists like to get pitched via email. In addition to email, these journalists also use Facebook (79 percent), LinkedIn (64 percent), and Twitter (58 percent) to search out potential stories.
